What is the targeted audience for the US Department of State's Country Reports on Human Rights Practices for a specific country?

Background

I cannot find the source, but I have read or heard that the Romanian mass media virtually ignored the worrying US Department State Country Report on Human Rights Practices:

Some reporters throughout the country continued to be harassed, sued,
or threatened by authorities they investigated or by their proxies.

Indeed the only local source mentioning it is this one (Romanian) and no local mainstream media seemed to have mentioned anything about it.

Question

This made me wonder why the US department is putting time and money into making these reports since the local media can simply ignore it and the message reaches only a tiny fraction of the target country's population.

Is this mostly for US (and possibly other) companies to fully understand the political landscape of a country before investing in it? Is there any other reason?

Note: I have tagged this with Romania to narrow down, but I assume that an answer would apply to multiple (if not most) of the countries mentioned in these reports.