Perhaps we can see the difference between celebrity Tom Hanks and celebrity Donald Trump in our choice of salty breakfast spread that looks like axle grease.

These spreads have much more inner story than IMPOTUS*. For example, Marx gets some of his ecological theories from Justus Freiherr von Liebig, the discoverer(sic) of Marmite.

But the real story is that Trump has no inner story, he is as transactional as the sodium content of Marmite and Vegemite. He definitely has made a spread worse.

'Imagine getting COVID-19 then being roasted for using too much Vegemite!'

Marmite — named after a type of French cooking pot — was discovered in the late 19th Century by German scientist Justus Freiherr von Liebig, the so-called “father of the fertilizer industry” who also trademarked the Oxo stock cube. The Marmite Food Extract Company then started bottling the black paste in Burton upon Trent in 1902 and opened a second factory in London in 1907, before a milder version was exported to Australia and New Zealand, and the spread — rich in Vitamin B — was added to soldiers’ rations during World War One.
Like so much of Australian culture, Vegemite was basically a rip-off of the British original. A Melbourne chemist by the name of Cyril Percy Callister developed Australia’s own salty black paste in 1919 after Marmite imports were disrupted by the War, using offcuts from the Carlton & United Brewery blended with salt, celery and onion extracts.

Trump might be more like Marmite because he is an acquired taste that could create social distance.

He does not go deep into his mind; he does not travel back to the past; he does not project far into the future. He is always on the surface, always right now.  


When Northwestern University psychologist Dan P. McAdams first wrote about Donald Trump’s psyche for “The Atlantic” in 2016, he knew his subject was not your average politician. He just couldn’t nail down why.

His new book, “The Strange Case of Donald J. Trump: A Psychological Reckoning” (Oxford University Press, March 2020), provides some surprising answers. Trump, McAdams asserts, may be the rare person who lacks any inner story, something most people develop to give their lives unity, meaning and purpose.

A life story provides a moral frame of reference because it grounds your experiences in basic values and beliefs, according to McAdams, a narrative psychologist who pioneered the study of lives.

Trump, McAdams argues, can’t form a meaningful life story because he is the “episodic man” who sees life as a series of battles to be won. There is no connection between the moments, no reflection and no potential for growth when one is compulsively in the present.

Donald Trump is a “truly authentic fake,” writes McAdams, professor of human development and social policy at the School of Education and Social Policy. “Trump is always acting, always on stage — but that is who he really is, and that is all he really is. He is not introspective, retrospective or prospective. He does not go deep into his mind; he does not travel back to the past; he does not project far into the future. He is always on the surface, always right now.  

“In his own mind, he is more like a persona than a person, more like a primal force or superhero, rather than a fully realized human being,” McAdams adds.…

Fortunately international trade and transportation has made both spreads more available, even as Trump will want to be transported like an Australian when he finally gets indicted.



— Governor JB Pritzker (@GovPritzker) March 15, 2020

“The features of Trump’s strange personality — his orientation to love, his proclivity for untruth, his narcissistic goal agenda, his authoritarian sentiments — can be fully appreciated and understood only if we realize that they revolve around the empty narrative core, the hollow inner space where the story should be, but never was,”…



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