One day we’ll be well past this kind of thing, but for now …

The Hallmark Channel has pulled four gay-friendly ads featuring lesbian women getting married and kissing at an altar. The ads, for, were apparently deemed too “controversial” for the family- evangelical Christian-friendly network.


“The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value,” said a statement provided by Molly Biwer, senior vice president for public affairs and communications at Hallmark.

In an interview, she added: “The Hallmark brand is never going to be divisive. We don’t want to generate controversy, we’ve tried very hard to stay out of it … we just felt it was in the best interest of the brand to pull them and not continue to generate controversy.”

Well, you’re sure to generate controversy now, Molly. But I guess some people’s righteous anger is a little more important than others’.

Biwer confirmed that a conservative group, One Million Moms, part of the American Family Association, had complained about the ads to Bill Abbott, CEO of Crown Media Family Networks, Hallmark’s parent company.


According to the AP, four of the six ads Zola had submitted featured a lesbian couple. After Hallmark removed them, Zola decided to cancel all its ads, including those featuring heterosexual weddings.

“The only difference between the commercials that were flagged and the ones that were approved was that the commercials that did not meet Hallmark’s standards included a lesbian couple kissing,” Zola Chief Marketing Officer Mike Chi told the AP. ”Hallmark approved a commercial where a heterosexual couple kissed. “All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark.”

Well said, Mike.

Oh, here’s one of the ads:

So, so controversial. Not like those wholesome heterosexual weddings where good, God-fearing men get drunk and wake up a day and a half later with urinal cakes fused to their foreheads.

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