As a reminder, Laura Ingraham is an unapologetic bigot, who has attacked blacks, Hispanics, refugees, gays, and Jews. She is also no stranger to mocking children, even before she attacked David Hogg.
She has fanned the flames of hate against the Parkland massacre survivors, but took a personal aim at David Hogg, which has helped encourage the flood of death threats against him. (Here’s one of her fans– he seems pleasant.)
Just last week, ACE Hardware rightfully joined the growing list of (now 27) advertisers in dropping their association with hatemonger Laura Ingraham’s show after her attack.
Yet while advertisers continue to drop, just one week later, ACE is RE-ADVERTISING on her show.
When The Wrap contacted them to ask why, they responded “ We appreciate the different points of view from our customers, and believe people should be treated with respect and civility.
At this time, we have not altered our current media schedule; however, we regularly review our media strategy.”
I love that they used the terms “respect” and “civility”—two words that no one, not even her fans, has ever associated with Laura Ingraham.
What’s even worse is that ACE tried to do this quietly, thinking no one would notice. (To be fair, their target audience is Trump supporters.)
Welp, that didn’t work out. A few people did notice. Quite a few, actually.
What’s delicious for me is that ACE is being attacked both ways. They are still being boycotted by Trump supporters who were told to not shop there when they first dropped Laura’s show. The Trumpers don’t follow the news closely, (the real news, anyway), so most don’t know it ended and left for Home Depot or Lowe’s.
Now, ACE is deservedly reaping a second backlash by being the only advertiser that has slithered back to Laura.
The Home Depot co-founder is a rightwing nut, so I do all my home improvement projects through Lowe’s. I did patronize the local ACE Hardware in my town because I always thought of them as the little guy, but no more. I have the right to spend money on a business that doesn’t prop up hate speech from a bigot who attacks children. If you agree, please let them know:
- ACE Hardware’s Facebook page: www.facebook.com/…
- ACE Hardware’s Twitter page: twitter.com/…
- ACE Hardware’s email: www.acehardware.com/…
- ACE Hardware’s phone: 1-866-290-5334
Join the FB boycott page: www.facebook.com/BoycottACEHardware
I’m happy to turn the screws to ACE. But I’ll be buying them from a different store.