Donald J. Trump and Cheetos may have been conceived at the same time. Zeitscheiße.
This is the true story of the Cheeto. https://t.co/SOb23YDy8k
— WIRED (@WIRED) December 8, 2019
In the summer of 1945, Little Boy and Fat Man were detonated in Japan, ending the war and leaving the Quartermaster Corps with warehouses full of food as well as an elaborate manufacturing and distribution system still churning out goods for millions of troops. This would take years to redirect or dismantle. Fearful of the effect of the sudden withdrawal of its huge wartime contracts, the government propped up the dairy business first by buying their excess product and then, in some cases, by selling it back to them at lower prices. (The Commodity Credit Corporation, created during the Great Depression and still in existence, would later distribute these surpluses to welfare recipients and the elderly—the storied “government cheese.”) A temporary federal agency, the Surplus Property Administration, sold off at bargain‑basement prices the food the Quartermaster Corps had amassed.
In 1948 the Frito Company (it merged with H. W. Lay & Company in 1961 to become Frito‑Lay, Inc.) debuted the country’s first cheesy snack food, made with the same Wisconsin cheddar the army used for its dehydrated products. Frito Company founder Charles Doolin had been a military supplier, even building a facility in San Diego, where there is a naval base, to service his contracts.
According to his daughter Kaleta Doolin, “During the war, tins of chips were sent overseas to be served in mess halls and sold in PXs. This venture helped put the company over the top as a nationwide business.” Afterward, new plants were opened in Dallas, Los Angeles, and Salt Lake City, where soon cornmeal and water were being extruded, puffed, fried in oil, and coated with finger‑licking, orange dehydrated cheese. Cheetos!
At the State Dept. dinner for the Kennedy Center honorees Mike Pompeo wondered aloud when he would be “loved”. Then Linda Ronstadt got up to get laurels, looked the fucker right in the eye and said “maybe when you stop enabling Donald Trump”. Icon.
— sam greisman (@SAMGREIS) December 8, 2019