To be clear, Gov. Kristi Noem (R-SD) is, to the best of my knowledge, not actually a meth addict. However, the South Dakota state government recently unveiled one of the most poorly-designed ad campaigns in U.S. history. To give you a general idea of what the ad campaign is, here’s the actual logo of the ad campaign:
There’s even video of Governor Noem saying the words “I’m on meth” to promote the ad campaign:
Given that being “on meth” is typically used as an expression for being addicted to, or otherwise using, meth, using “we’re on it” as the tagline of an anti-meth ad campaign is going to send a very unintended message, to say the least. The consultants behind the ad campaign were unavailable for comment in regards to whether or not they were on meth when they designed the ad campaign.