Facebook May Be Cutting Off Third Party Web Sites | THE POLITICUS

Facebook May Be Cutting Off Third Party Web Sites

Given that Daily Kos has developed a close inter-tie with Facebook, anything that might be in the works to disrupt that relationship is potentially interesting news here. I don't spend much time on Facebook and have never tried to figure out all the complexities of who sees what. I am not sure how valid the predictions of this article are or just what it might mean in practical details. However, I thought I'd pass it on.

Virtually every digital publisher has seen two big trends in recent years: Traffic is up sharply, and mobile traffic is up spectacularly, often overtaking the desktop web. In both cases, the cause can be distilled down to a single word: Facebook.

But what Facebook giveth, Facebook can taketh away. (Just ask Zynga.) And 2015 is going to be the year that it starts doing exactly that.

Facebook has two natural constituencies: its advertisers and its users. It has no particular use for third-party publishers, except insofar as links to those publishers make its users happy, and keep them coming back for more such links. But Facebook is now a mobile company — most of its users are mobile, most of its revenue comes from mobile, and the proportions coming from the desktop are certain to continue to shrink. And in a mobile world, links to third-party websites are, to use a technical term, shit.

One thing I am pretty clear about is that the shift from desktop to mobile as the primary driver of internet traffic is going to create major changes in what happens on the internet.


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