In a matter of weeks, activists have been able to assassinate a popular product through a confluence of events: an official labeled it derogatorily as "pink slime," social media buzz (or anti-buzz), and media attention against the background of Americans' greater concern about processed foods. Could this happen to other products? Does it relate to a broader shift in power from PR firms and industry to the consumer mob?
John Bussey has a good article in today's Wall Street Journal featuring some of the wound-licking of the lean finely textured beef industry. Note the tactics:
1) Make it about consumer choice: Read more